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When web add-on correction comes with fear-arousing misinformation in public health crisis: focusing on the role of risk perception in belief in misinformation

  • University of Alabama

Research output: Contribution to journalArticlepeer-review

Abstract

The goal of this research was to study how fear-arousing misinformation (FAM) elicits a backfire effect of web add-on correction and whether situational fear and situational threat appraisals intervene in the relationship. The study featured an online experiment (N = 167) with a 2 (misinformation: fear-neutral vs. fear-arousal) × 2 (presence of correction: no correction vs. web add-on correction) between-group factorial design. Results suggest that web add-on correction was effective in decreasing situational susceptibility when fear-neutral misinformation was displayed (but not when FAM was presented) and that this susceptibility is positively associated with belief in misinformation. The findings from this research highlight that emotional-laden misinformation and perceived susceptibility are key drivers of nullifying correction effects, thereby providing insight into mapping out strategies for mitigating persuasive effects misinformation in risky situations.

Original languageEnglish
Pages (from-to)70-90
Number of pages21
JournalJournal of Applied Communication Research
Volume50
Issue number1
DOIs
StatePublished - 2022
Externally publishedYes

Keywords

  • Fear-arousing misinformation
  • health crisis
  • social media
  • susceptibility
  • web add-on correction

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