@inproceedings{86ff8d7d4ff7422ca3af6cd3d480270a,
title = "Unlocking the Privacy Paradox: Do Cognitive Heuristics Hold the Key?",
abstract = "Even though users have become increasingly concerned about their privacy online, they continue to disclose deeply personal information in a number of online venues, including e-commerce portals and social networking sites. Scholars have tried to explain this inconsistency between attitudes and behavior by suggesting that online users consciously weigh the trade-off between the costs and benefits of online information disclosure. We argue that online user behaviors are not always rational, but may occur due to expedient decision-making in the heat of the moment. Such decisions are based on cognitive heuristics (i.e., rules of thumb) rather than on a careful analysis of each transaction. Based on this premise, we seek to identify the specific triggers for disclosure of private information online. In the experiment reported here, we explore the operation of two specific heuristics—benefit and fuzzy boundary—in influencing privacy-related attitudes and behaviors. Theoretical and design implications are discussed.",
keywords = "Information disclosure, Online privacy, Personalization",
author = "Sundar, \{S. Shyam\} and Hyunjin Kang and Bo Zhang and Eun Go and Mu Wu",
year = "2013",
month = apr,
day = "27",
doi = "10.1145/2468356.2468501",
language = "English",
series = "Conference on Human Factors in Computing Systems - Proceedings",
publisher = "Association for Computing Machinery",
pages = "811--816",
editor = "Michel Beaudouin-Lafon and Patrick Baudisch and Mackay, \{Wendy E.\}",
booktitle = "CHI EA 2013 - Extended Abstracts on Human Factors in Computing Systems",
note = "31st Annual CHI Conference on Human Factors in Computing Systems:, CHI EA 2013 ; Conference date: 27-04-2013 Through 02-05-2013",
}