The role of technology in Online Persuasion: A MAIN model perspective

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

13 Scopus citations

Original language	English
Title of host publication	Advertising Theory
Subtitle of host publication	Second Edition
Publisher	Taylor and Francis
Pages	70-88
Number of pages	19
ISBN (Electronic)	9781351208307
ISBN (Print)	9780815382492
DOIs	https://doi.org/10.4324/9781351208314
State	Published - 15 Apr 2019
Externally published	Yes

Access to Document

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title = "The role of technology in Online Persuasion: A MAIN model perspective",

author = "Sundar, \{S. Shyam\} and Qian Xu and Xue Dou",

year = "2019",

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language = "English",

isbn = "9780815382492",

pages = "70--88",

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publisher = "Taylor and Francis",

}

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T1 - The role of technology in Online Persuasion

T2 - A MAIN model perspective

AU - Sundar, S. Shyam

AU - Xu, Qian

AU - Dou, Xue

PY - 2019/4/15

Y1 - 2019/4/15

UR - https://www.scopus.com/pages/publications/85065276995

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BT - Advertising Theory

PB - Taylor and Francis

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