Abstract
People are frequently exposed to hateful content online, as online hate is a globally prevalent communication phenomenon. However, existing studies have mainly emphasized a bystander intervention perspective, focusing on the observers’ role in online hate, despite theories and empirical evidence suggesting that the observation of a particular behavior can lead to the performance of that behavior. Thus, this study examined how witnessing online hate is associated with the perpetration of it, and the mediating role of social norms in this process. Findings from a cross-sectional survey showed that the observation and perpetration of online hate were significantly positively associated, and that perceived prevalence and social approval of online hate separately mediated this relationship. Theoretical and practical implications are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 149-161 |
| Number of pages | 13 |
| Journal | Communication Reports |
| Volume | 36 |
| Issue number | 3 |
| DOIs | |
| State | Published - 2023 |
Keywords
- Descriptive norms
- digital hate
- injunctive norms
- online hate
- social norms
Fingerprint
Dive into the research topics of 'Seeing is Behaving? The Role of Social Norms in the Relationship Between Witnessing and Perpetrating Online Hate'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver