Reconceptualizing the metaverse: A taxonomy for user experience analysis and insights from real-world platforms

  • Sunyoung Park
  • , Dongjae Kim
  • , Euiseog Jeong
  • , Dahye Jeong
  • , Eunil Park

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

While academia and industry share a common interest in the metaverse, there is a notable lack of consensus on its terminology. To bridge this gap, we propose a more suitable method for user experience analysis by integrating academic insights with real-world services. To this end, we developed a user experience-focused taxonomy by synthesizing academic perspectives and validating it across eight real-world platforms. In addition, we employ word co-occurrence network analysis to identify the primary concerns and opinions of real-world users. Our findings reveal that academia conceptualizes the metaverse through an idealized lens, emphasizing technical and functional aspects. However, real-world services do not necessarily adhere to the requirements outlined in academic definitions. For users, key concerns center on platform-specific characteristics, challenges, reliability, and privacy rather than technical factors. These results provide valuable insights by clarifying the metaverse's definition and advocating for a more user-centered approach to its analysis and development.

Original languageEnglish
Article number102852
JournalTechnology in Society
Volume81
DOIs
StatePublished - Jun 2025

Keywords

  • Co-occurrence network
  • Metaverse
  • Review analysis
  • Taxonomy
  • User experience

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