Recommendation or advertisement? the influence of advertising-disclosure language with pictorial types on influencer credibility and consumers’ brand attitudes

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Fingerprint

Dive into the research topics of 'Recommendation or advertisement? the influence of advertising-disclosure language with pictorial types on influencer credibility and consumers’ brand attitudes'. Together they form a unique fingerprint.
Sort by

Social Sciences