Abstract
Based on cognitive–affective-behaviour theory, authors examined how European football club fans’ nostalgia and motivation affect the intention to visit an overseas stadium. Results from 301 European football club fans, yet to visit their favourite football team stadium, showed that nostalgia positively affected motivation and motivation significantly influenced intention to visit the stadium. Testing the mediation effect between nostalgia and intention to visit an overseas stadium, only the indirect effect was significant and not the direct effect. This study extends the knowledge of first-time visitors’ decision-making process and provides insights for sport marketers to develop effective marketing strategies in sport tourism.
| Original language | English |
|---|---|
| Pages (from-to) | 912-923 |
| Number of pages | 12 |
| Journal | Asia Pacific Journal of Tourism Research |
| Volume | 24 |
| Issue number | 9 |
| DOIs | |
| State | Published - 2019 |
| Externally published | Yes |
Keywords
- classification of nostalgia
- cognitive–affective-behaviour theory
- conceptual model of nostalgia
- football fan
- intention
- motivation
- Nostalgia
- sport consumer behaviour
- sport tourism marketing
- sport tourists
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