NIE-based SME brand building in foreign markets: an exploratory study
- Jae Eun Chung
- , Byoungho Jin
- , So Won Jeong
- , Heesoon Yang
- North Carolina State University
- Kyung Hee University
- Pusan National University
- Sungkyunkwan University
Research output: Contribution to journal › Article › peer-review
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citations