@article{1fce3d14c22346609cc6a5820c79d3b9,
title = "Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising",
keywords = "Anthropomorphism, Feasibility/desirability appeals, Sustainability advertising",
author = "Han, \{Nah Ray\} and Baek, \{Tae Hyun\} and Sukki Yoon and Yeonshin Kim",
year = "2019",
month = nov,
doi = "10.1016/j.jretconser.2019.06.020",
language = "English",
volume = "51",
pages = "352--361",
journal = "Journal of Retailing and Consumer Services",
issn = "0969-6989",
publisher = "Elsevier Ltd",
}