Exploring Cultural Differences of Public Perception of Artificial Intelligence via Big Data Approach

Jang Hyun Kim, Hae Sun Jung, Min Hyung Park, Seon Hong Lee, Haein Lee, Yonghwan Kim, Dongyan Nan

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

11 Scopus citations

Abstract

Our research attempts to investigate cultural differences of public perception of artificial intelligence. To this end, we use “artificial intelligence” and as keywords for collecting 67,293 English and 55,768 Korean tweets from Twitter, respectively. Then, we conduct sentiment analysis on the data for extracting hedonic, utilitarian, and risky dimensions. The outcomes of T-test indicate that there are remarkable differences of public perception in hedonic, utilitarian, and risky dimensions between English and Korean groups. According to the results, we also provide some theoretical and practical implications.

Original languageEnglish
Title of host publicationHCI International 2022 Posters - 24th International Conference on Human-Computer Interaction, HCII 2022, Proceedings
EditorsConstantine Stephanidis, Margherita Antona, Stavroula Ntoa
PublisherSpringer Science and Business Media Deutschland GmbH
Pages427-432
Number of pages6
ISBN (Print)9783031064166
DOIs
StatePublished - 2022
Event24th International Conference on Human-Computer Interaction, HCII 2022 - Virtual, Online
Duration: 26 Jun 20221 Jul 2022

Publication series

NameCommunications in Computer and Information Science
Volume1580 CCIS
ISSN (Print)1865-0929
ISSN (Electronic)1865-0937

Conference

Conference24th International Conference on Human-Computer Interaction, HCII 2022
CityVirtual, Online
Period26/06/221/07/22

Keywords

  • Artificial intelligence
  • Cultural difference
  • Hedonic
  • Risky
  • Sentiment analysis
  • Utilitarian

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