Examining metaverse game platform adoption: Insights from innovation, behavior, and coolness

The primary objective of this study is to examine the factors influencing player acceptance of metaverse game platforms. In pursuit of this goal, we introduce an integrated adoption model for metaverse game platforms, drawing insights from four established academic frameworks: the diffusion of innovation theory, hedonic and utilitarian concepts, the theory of planned behavior, and the coolness concept. This integrated approach enhances our comprehension of the user experience. Our research involved the collection of 1447 validated samples, and we employed both structural equation modeling and confirmatory factor analysis to scrutinize the proposed research model. The statistical findings affirm the substantial roles played by compatibility, trialability, complexity, attractiveness, and subcultural influence as indirect factors, along with attitude and enjoyment as direct determinants, contributing to players' intention to use these platforms. Drawing from these implications, we put forth several theoretical and practical foundations for future investigations into metaverse game platforms, while also acknowledging certain limitations.