@article{d359786a16d144d9a0801a6d6dba6d75,
title = "Editorial: Adopting New Technologies in Sports Marketing",
keywords = "communication, marketing, media, sport, technology",
author = "Lee, \{Hyun Woo\} and Brison, \{Natasha T.\} and Heetae Cho and Pyun, \{Do Young\} and Vanessa Ratten",
year = "2021",
month = oct,
day = "27",
doi = "10.3389/fspor.2021.777841",
language = "English",
volume = "3",
journal = "Frontiers in Sports and Active Living",
issn = "2624-9367",
publisher = "Frontiers Media SA",
}