Editorial: Adopting New Technologies in Sports Marketing

Hyun Woo Lee; Natasha T. Brison; Heetae Cho; Do Young Pyun; Vanessa Ratten

doi:10.3389/fspor.2021.777841

Editorial: Adopting New Technologies in Sports Marketing

Hyun Woo Lee, Natasha T. Brison, Heetae Cho, Do Young Pyun, Vanessa Ratten

Research output: Contribution to journal › Editorial

Original language	English
Article number	777841
Journal	Frontiers in Sports and Active Living
Volume	3
DOIs	https://doi.org/10.3389/fspor.2021.777841
State	Published - 27 Oct 2021
Externally published	Yes

Keywords

communication
marketing
media
sport
technology

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10.3389/fspor.2021.777841

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@article{d359786a16d144d9a0801a6d6dba6d75,

title = "Editorial: Adopting New Technologies in Sports Marketing",

keywords = "communication, marketing, media, sport, technology",

author = "Lee, \{Hyun Woo\} and Brison, \{Natasha T.\} and Heetae Cho and Pyun, \{Do Young\} and Vanessa Ratten",

year = "2021",

month = oct,

day = "27",

doi = "10.3389/fspor.2021.777841",

language = "English",

volume = "3",

journal = "Frontiers in Sports and Active Living",

issn = "2624-9367",

publisher = "Frontiers Media SA",

}

TY - JOUR

T1 - Editorial

T2 - Adopting New Technologies in Sports Marketing

AU - Lee, Hyun Woo

AU - Brison, Natasha T.

AU - Cho, Heetae

AU - Pyun, Do Young

AU - Ratten, Vanessa

PY - 2021/10/27

Y1 - 2021/10/27

KW - communication

KW - marketing

KW - media

KW - sport

KW - technology

UR - https://www.scopus.com/pages/publications/85118774210

U2 - 10.3389/fspor.2021.777841

DO - 10.3389/fspor.2021.777841

M3 - Editorial

AN - SCOPUS:85118774210

SN - 2624-9367

VL - 3

JO - Frontiers in Sports and Active Living

JF - Frontiers in Sports and Active Living

M1 - 777841

ER -

Editorial: Adopting New Technologies in Sports Marketing

Keywords

Access to Document

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