Skip to main navigation Skip to search Skip to main content

Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea

  • Syjung Hwang
  • , Minyoung Lee
  • , Eunil Park
  • , Angel P. del Pobil
  • Sungkyunkwan University
  • Jaume I University

Research output: Contribution to journal › Article › peer-review

26   Link opens in a new tab Scopus citations

Fingerprint

Dive into the research topics of 'Determinants of customer brand loyalty in the retail industry: A comparison between national and private brands in South Korea'. Together they form a unique fingerprint.
Sort by

Social Sciences

Economics, Econometrics and Finance