Cross-cultural Validation of the Nostalgia Scale for Sport Tourism (NSST): A Multilevel Approach

Heetae Cho, Dongoh Joo, Kyle Maurice Woosnam

Research output: Contribution to journalArticlepeer-review

40 Scopus citations

Abstract

This study evaluated the cross-cultural generalizability of the Nostalgia Scale for Sport Tourism (NSST), which was originally developed and examined in the context of football tourists in the United States. Data were collected from baseball tourists in South Korea, and multilevel confirmatory factor analysis and multilevel structural equation modelling were used for data analysis. Results supported the reliability and the validity of the scale both at individual and group levels, revealing an identical five-factor structure across the 29-item scale. Additionally, this study found a significant effect of sport nostalgia on revisit intention both at individual and group levels. The findings indicate that the NSST is applicable in understanding sport tourists’ nostalgia across different sport and cultural settings. Implications and suggestions for future nostalgia research are also discussed.

Original languageEnglish
Pages (from-to)624-643
Number of pages20
JournalJournal of Hospitality and Tourism Research
Volume44
Issue number4
DOIs
StatePublished - 1 May 2020
Externally publishedYes

Keywords

  • classification of nostalgia
  • conceptual model of nostalgia
  • multilevel analysis
  • nostalgia
  • sport tourists

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