Cross-cultural comparison of interactive streaming services: Evidence from Twitch

Soyoung Oh; Jina Kim; Honggeun Ji; Eunil Park; Jinyoung Han; Minsam Ko; Munyoung Lee

doi:10.1016/j.tele.2020.101434

Cross-cultural comparison of interactive streaming services: Evidence from Twitch

Soyoung Oh, Jina Kim, Honggeun Ji, Eunil Park, Jinyoung Han, Minsam Ko, Munyoung Lee

School of Convergence

Research output: Contribution to journal › Article › peer-review

17 Scopus citations

Abstract

A cross-cultural study of interactive live streaming platforms was conducted to investigate emotional differences in communication behavior. We collected 10,432,423 chat messages from Twitch streams, and our analysis was twofold: (1) classifying viewers by their consumption behavior and (2) analyzing subscribers’ emote usage and emotional expressions. The results showed that there are significant differences in several linguistic and psychological dimensions of emotional expressions between Western and Eastern cultures. Along with these cultural differences, our study addresses the importance of encouraging the social interaction in Twitch for viewer engagement.

Original language	English
Article number	101434
Journal	Telematics and Informatics
Volume	55
DOIs	https://doi.org/10.1016/j.tele.2020.101434
State	Published - Dec 2020

Keywords

Communication
Cross-cultural
Live streaming

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10.1016/j.tele.2020.101434

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title = "Cross-cultural comparison of interactive streaming services: Evidence from Twitch",

abstract = "A cross-cultural study of interactive live streaming platforms was conducted to investigate emotional differences in communication behavior. We collected 10,432,423 chat messages from Twitch streams, and our analysis was twofold: (1) classifying viewers by their consumption behavior and (2) analyzing subscribers{\textquoteright} emote usage and emotional expressions. The results showed that there are significant differences in several linguistic and psychological dimensions of emotional expressions between Western and Eastern cultures. Along with these cultural differences, our study addresses the importance of encouraging the social interaction in Twitch for viewer engagement.",

keywords = "Communication, Cross-cultural, Live streaming",

author = "Soyoung Oh and Jina Kim and Honggeun Ji and Eunil Park and Jinyoung Han and Minsam Ko and Munyoung Lee",

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year = "2020",

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doi = "10.1016/j.tele.2020.101434",

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T1 - Cross-cultural comparison of interactive streaming services

T2 - Evidence from Twitch

AU - Oh, Soyoung

AU - Kim, Jina

AU - Ji, Honggeun

AU - Park, Eunil

AU - Han, Jinyoung

AU - Ko, Minsam

AU - Lee, Munyoung

PY - 2020/12

Y1 - 2020/12

N2 - A cross-cultural study of interactive live streaming platforms was conducted to investigate emotional differences in communication behavior. We collected 10,432,423 chat messages from Twitch streams, and our analysis was twofold: (1) classifying viewers by their consumption behavior and (2) analyzing subscribers’ emote usage and emotional expressions. The results showed that there are significant differences in several linguistic and psychological dimensions of emotional expressions between Western and Eastern cultures. Along with these cultural differences, our study addresses the importance of encouraging the social interaction in Twitch for viewer engagement.

AB - A cross-cultural study of interactive live streaming platforms was conducted to investigate emotional differences in communication behavior. We collected 10,432,423 chat messages from Twitch streams, and our analysis was twofold: (1) classifying viewers by their consumption behavior and (2) analyzing subscribers’ emote usage and emotional expressions. The results showed that there are significant differences in several linguistic and psychological dimensions of emotional expressions between Western and Eastern cultures. Along with these cultural differences, our study addresses the importance of encouraging the social interaction in Twitch for viewer engagement.

KW - Communication

KW - Cross-cultural

KW - Live streaming

UR - https://www.scopus.com/pages/publications/85086020599

U2 - 10.1016/j.tele.2020.101434

DO - 10.1016/j.tele.2020.101434

M3 - Article

AN - SCOPUS:85086020599

SN - 0736-5853

VL - 55

JO - Telematics and Informatics

JF - Telematics and Informatics

M1 - 101434

ER -

Cross-cultural comparison of interactive streaming services: Evidence from Twitch

Abstract

Keywords

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