Consumer Use Pattern and Evaluation of Social Media Based Consumer Information Source

Yafang Zhang; Harim Yeo; Xu Li; Hyesun Hwang

doi:10.1007/978-3-030-39442-4_59

Consumer Use Pattern and Evaluation of Social Media Based Consumer Information Source

Yafang Zhang, Harim Yeo, Xu Li, Hyesun Hwang

Department of Consumer Science

Sungkyunkwan University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

3 Scopus citations

Abstract

This study attempted to investigate consumers’ evaluation on the utility of social media based consumer information source. The utility was identified by the evaluation of information characteristics and the evaluation of network characteristics. The evaluation of information characteristics includes reliability, vividness, and variety. The evaluation of network characteristics includes economics, interactivity, and regenerativity. The result showed the highest evaluation of regenerativity, followed by economics, interactivity, vividness, variety, and reliability. The mean differences were verified according to socio-economic characteristics and usage patterns of information source. In particular, it was found that female rated reliability higher than male, and the group with middle income rated vividness higher than a group with low income. In addition, consumers with relatively high access to SMCIS evaluated the information in terms of the reliability less positively than those with lower access to SMCIS. This study explored the elements that social media needs to function as a useful information channel for consumers.

Original language	English
Title of host publication	Advances in Information and Communication - Proceedings of the 2020 Future of Information and Communication Conference FICC
Editors	Kohei Arai, Supriya Kapoor, Rahul Bhatia
Publisher	Springer
Pages	805-813
Number of pages	9
ISBN (Print)	9783030394417
DOIs	https://doi.org/10.1007/978-3-030-39442-4_59
State	Published - 2020
Event	Future of Information and Communication Conference, FICC 2020 - San Francisco, United States Duration: 5 Mar 2020 → 6 Mar 2020

Publication series

Name	Advances in Intelligent Systems and Computing
Volume	1130 AISC
ISSN (Print)	2194-5357
ISSN (Electronic)	2194-5365

Conference

Conference	Future of Information and Communication Conference, FICC 2020
Country/Territory	United States
City	San Francisco
Period	5/03/20 → 6/03/20

Keywords

Consumer evaluation of information source
Consumer information source
Social media

Access to Document

10.1007/978-3-030-39442-4_59

Cite this

Zhang, Y., Yeo, H., Li, X., & Hwang, H. (2020). Consumer Use Pattern and Evaluation of Social Media Based Consumer Information Source. In K. Arai, S. Kapoor, & R. Bhatia (Eds.), Advances in Information and Communication - Proceedings of the 2020 Future of Information and Communication Conference FICC (pp. 805-813). (Advances in Intelligent Systems and Computing; Vol. 1130 AISC). Springer. https://doi.org/10.1007/978-3-030-39442-4_59

Zhang, Yafang ; Yeo, Harim ; Li, Xu et al. / Consumer Use Pattern and Evaluation of Social Media Based Consumer Information Source. Advances in Information and Communication - Proceedings of the 2020 Future of Information and Communication Conference FICC. editor / Kohei Arai ; Supriya Kapoor ; Rahul Bhatia. Springer, 2020. pp. 805-813 (Advances in Intelligent Systems and Computing).

@inproceedings{4b25d9abafc04408ab0e7ac12988b5a7,

title = "Consumer Use Pattern and Evaluation of Social Media Based Consumer Information Source",

abstract = "This study attempted to investigate consumers{\textquoteright} evaluation on the utility of social media based consumer information source. The utility was identified by the evaluation of information characteristics and the evaluation of network characteristics. The evaluation of information characteristics includes reliability, vividness, and variety. The evaluation of network characteristics includes economics, interactivity, and regenerativity. The result showed the highest evaluation of regenerativity, followed by economics, interactivity, vividness, variety, and reliability. The mean differences were verified according to socio-economic characteristics and usage patterns of information source. In particular, it was found that female rated reliability higher than male, and the group with middle income rated vividness higher than a group with low income. In addition, consumers with relatively high access to SMCIS evaluated the information in terms of the reliability less positively than those with lower access to SMCIS. This study explored the elements that social media needs to function as a useful information channel for consumers.",

keywords = "Consumer evaluation of information source, Consumer information source, Social media",

author = "Yafang Zhang and Harim Yeo and Xu Li and Hyesun Hwang",

note = "Publisher Copyright: {\textcopyright} 2020, Springer Nature Switzerland AG.; Future of Information and Communication Conference, FICC 2020 ; Conference date: 05-03-2020 Through 06-03-2020",

year = "2020",

doi = "10.1007/978-3-030-39442-4\_59",

language = "English",

isbn = "9783030394417",

series = "Advances in Intelligent Systems and Computing",

publisher = "Springer",

pages = "805--813",

editor = "Kohei Arai and Supriya Kapoor and Rahul Bhatia",

booktitle = "Advances in Information and Communication - Proceedings of the 2020 Future of Information and Communication Conference FICC",

address = "United States",

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Zhang, Y, Yeo, H, Li, X & Hwang, H 2020, Consumer Use Pattern and Evaluation of Social Media Based Consumer Information Source. in K Arai, S Kapoor & R Bhatia (eds), Advances in Information and Communication - Proceedings of the 2020 Future of Information and Communication Conference FICC. Advances in Intelligent Systems and Computing, vol. 1130 AISC, Springer, pp. 805-813, Future of Information and Communication Conference, FICC 2020, San Francisco, United States, 5/03/20. https://doi.org/10.1007/978-3-030-39442-4_59

Consumer Use Pattern and Evaluation of Social Media Based Consumer Information Source. / Zhang, Yafang; Yeo, Harim; Li, Xu et al.
Advances in Information and Communication - Proceedings of the 2020 Future of Information and Communication Conference FICC. ed. / Kohei Arai; Supriya Kapoor; Rahul Bhatia. Springer, 2020. p. 805-813 (Advances in Intelligent Systems and Computing; Vol. 1130 AISC).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Consumer Use Pattern and Evaluation of Social Media Based Consumer Information Source

AU - Zhang, Yafang

AU - Yeo, Harim

AU - Li, Xu

AU - Hwang, Hyesun

PY - 2020

Y1 - 2020

N2 - This study attempted to investigate consumers’ evaluation on the utility of social media based consumer information source. The utility was identified by the evaluation of information characteristics and the evaluation of network characteristics. The evaluation of information characteristics includes reliability, vividness, and variety. The evaluation of network characteristics includes economics, interactivity, and regenerativity. The result showed the highest evaluation of regenerativity, followed by economics, interactivity, vividness, variety, and reliability. The mean differences were verified according to socio-economic characteristics and usage patterns of information source. In particular, it was found that female rated reliability higher than male, and the group with middle income rated vividness higher than a group with low income. In addition, consumers with relatively high access to SMCIS evaluated the information in terms of the reliability less positively than those with lower access to SMCIS. This study explored the elements that social media needs to function as a useful information channel for consumers.

AB - This study attempted to investigate consumers’ evaluation on the utility of social media based consumer information source. The utility was identified by the evaluation of information characteristics and the evaluation of network characteristics. The evaluation of information characteristics includes reliability, vividness, and variety. The evaluation of network characteristics includes economics, interactivity, and regenerativity. The result showed the highest evaluation of regenerativity, followed by economics, interactivity, vividness, variety, and reliability. The mean differences were verified according to socio-economic characteristics and usage patterns of information source. In particular, it was found that female rated reliability higher than male, and the group with middle income rated vividness higher than a group with low income. In addition, consumers with relatively high access to SMCIS evaluated the information in terms of the reliability less positively than those with lower access to SMCIS. This study explored the elements that social media needs to function as a useful information channel for consumers.

KW - Consumer evaluation of information source

KW - Consumer information source

KW - Social media

UR - https://www.scopus.com/pages/publications/85081363202

U2 - 10.1007/978-3-030-39442-4_59

DO - 10.1007/978-3-030-39442-4_59

M3 - Conference contribution

AN - SCOPUS:85081363202

SN - 9783030394417

T3 - Advances in Intelligent Systems and Computing

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BT - Advances in Information and Communication - Proceedings of the 2020 Future of Information and Communication Conference FICC

A2 - Arai, Kohei

A2 - Kapoor, Supriya

A2 - Bhatia, Rahul

PB - Springer

T2 - Future of Information and Communication Conference, FICC 2020

Y2 - 5 March 2020 through 6 March 2020

ER -

Zhang Y, Yeo H, Li X, Hwang H. Consumer Use Pattern and Evaluation of Social Media Based Consumer Information Source. In Arai K, Kapoor S, Bhatia R, editors, Advances in Information and Communication - Proceedings of the 2020 Future of Information and Communication Conference FICC. Springer. 2020. p. 805-813. (Advances in Intelligent Systems and Computing). doi: 10.1007/978-3-030-39442-4_59

Consumer Use Pattern and Evaluation of Social Media Based Consumer Information Source

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