Consumer Experiences of the World’s First 5G Network in South Korea

Hyesun Hwang; Xu Li; Muzi Xiang; Kee Ok Kim

doi:10.1007/978-3-030-50726-8_58

Consumer Experiences of the World’s First 5G Network in South Korea

Hyesun Hwang, Xu Li, Muzi Xiang, Kee Ok Kim

Department of Consumer Science

Sungkyunkwan University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

3 Scopus citations

Abstract

The purpose of this study is to investigate South Korean consumers’ feelings and experiences of the 5G network. Using R3.5.3 topic modeling, we text mined 38,649 tweets from April to December 2019 to identify key experiences. The results of the topic modeling indicated that South Korean consumers are proud of having the world’s first deployment of a nationwide 5G network, and welcome the promises of 5G. Additionally, the results revealed that consumers enjoyed live streaming and immersive content using technologies such as virtual reality, augmented reality, and 360° video. Data plans and speeds have resulted in these consumers being at the forefront of cellular technology deployment. Noticeable negative opinions were found on the performance and stability of the service, and included service disruptions and slower speeds than expected. Due to the slow installation progress of the 5G base stations and the non-standalone versions of the 5G network, delays in the non-standalone 5G version are inevitable the standalone 5G version may be run. This study shows that Korean consumers are receiving the chance to experience the future via new 5G technologies. As standalone 5G networks become widely deployed and more 5G capable devices and infrastructure becomes available, 5G will transform consumer lifestyles.

Original language	English
Title of host publication	HCI International 2020 - Posters - 22nd International Conference, HCII 2020, Proceedings
Editors	Constantine Stephanidis, Margherita Antona
Publisher	Springer
Pages	445-449
Number of pages	5
ISBN (Print)	9783030507251
DOIs	https://doi.org/10.1007/978-3-030-50726-8_58
State	Published - 2020
Event	22nd International Conference on Human-Computer Interaction, HCII 2020 - Copenhagen, Denmark Duration: 19 Jul 2020 → 24 Jul 2020

Publication series

Name	Communications in Computer and Information Science
Volume	1224 CCIS
ISSN (Print)	1865-0929
ISSN (Electronic)	1865-0937

Conference

Conference	22nd International Conference on Human-Computer Interaction, HCII 2020
Country/Territory	Denmark
City	Copenhagen
Period	19/07/20 → 24/07/20

Keywords

5G
Consumer experience
Network analysis
Topic modeling
Twee
Tweeter

Access to Document

10.1007/978-3-030-50726-8_58

Cite this

Hwang, H., Li, X., Xiang, M., & Kim, K. O. (2020). Consumer Experiences of the World’s First 5G Network in South Korea. In C. Stephanidis, & M. Antona (Eds.), HCI International 2020 - Posters - 22nd International Conference, HCII 2020, Proceedings (pp. 445-449). (Communications in Computer and Information Science; Vol. 1224 CCIS). Springer. https://doi.org/10.1007/978-3-030-50726-8_58

@inproceedings{7d64dcbc8e944f9bbfc7e24f01af41a6,

title = "Consumer Experiences of the World{\textquoteright}s First 5G Network in South Korea",

abstract = "The purpose of this study is to investigate South Korean consumers{\textquoteright} feelings and experiences of the 5G network. Using R3.5.3 topic modeling, we text mined 38,649 tweets from April to December 2019 to identify key experiences. The results of the topic modeling indicated that South Korean consumers are proud of having the world{\textquoteright}s first deployment of a nationwide 5G network, and welcome the promises of 5G. Additionally, the results revealed that consumers enjoyed live streaming and immersive content using technologies such as virtual reality, augmented reality, and 360° video. Data plans and speeds have resulted in these consumers being at the forefront of cellular technology deployment. Noticeable negative opinions were found on the performance and stability of the service, and included service disruptions and slower speeds than expected. Due to the slow installation progress of the 5G base stations and the non-standalone versions of the 5G network, delays in the non-standalone 5G version are inevitable the standalone 5G version may be run. This study shows that Korean consumers are receiving the chance to experience the future via new 5G technologies. As standalone 5G networks become widely deployed and more 5G capable devices and infrastructure becomes available, 5G will transform consumer lifestyles.",

keywords = "5G, Consumer experience, Network analysis, Topic modeling, Twee, Tweeter",

author = "Hyesun Hwang and Xu Li and Muzi Xiang and Kim, \{Kee Ok\}",

note = "Publisher Copyright: {\textcopyright} 2020, Springer Nature Switzerland AG.; 22nd International Conference on Human-Computer Interaction, HCII 2020 ; Conference date: 19-07-2020 Through 24-07-2020",

year = "2020",

doi = "10.1007/978-3-030-50726-8\_58",

language = "English",

isbn = "9783030507251",

series = "Communications in Computer and Information Science",

publisher = "Springer",

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}

Hwang, H, Li, X, Xiang, M & Kim, KO 2020, Consumer Experiences of the World’s First 5G Network in South Korea. in C Stephanidis & M Antona (eds), HCI International 2020 - Posters - 22nd International Conference, HCII 2020, Proceedings. Communications in Computer and Information Science, vol. 1224 CCIS, Springer, pp. 445-449, 22nd International Conference on Human-Computer Interaction, HCII 2020, Copenhagen, Denmark, 19/07/20. https://doi.org/10.1007/978-3-030-50726-8_58

Consumer Experiences of the World’s First 5G Network in South Korea. / Hwang, Hyesun; Li, Xu; Xiang, Muzi et al.
HCI International 2020 - Posters - 22nd International Conference, HCII 2020, Proceedings. ed. / Constantine Stephanidis; Margherita Antona. Springer, 2020. p. 445-449 (Communications in Computer and Information Science; Vol. 1224 CCIS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - Consumer Experiences of the World’s First 5G Network in South Korea

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AU - Li, Xu

AU - Xiang, Muzi

AU - Kim, Kee Ok

PY - 2020

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N2 - The purpose of this study is to investigate South Korean consumers’ feelings and experiences of the 5G network. Using R3.5.3 topic modeling, we text mined 38,649 tweets from April to December 2019 to identify key experiences. The results of the topic modeling indicated that South Korean consumers are proud of having the world’s first deployment of a nationwide 5G network, and welcome the promises of 5G. Additionally, the results revealed that consumers enjoyed live streaming and immersive content using technologies such as virtual reality, augmented reality, and 360° video. Data plans and speeds have resulted in these consumers being at the forefront of cellular technology deployment. Noticeable negative opinions were found on the performance and stability of the service, and included service disruptions and slower speeds than expected. Due to the slow installation progress of the 5G base stations and the non-standalone versions of the 5G network, delays in the non-standalone 5G version are inevitable the standalone 5G version may be run. This study shows that Korean consumers are receiving the chance to experience the future via new 5G technologies. As standalone 5G networks become widely deployed and more 5G capable devices and infrastructure becomes available, 5G will transform consumer lifestyles.

AB - The purpose of this study is to investigate South Korean consumers’ feelings and experiences of the 5G network. Using R3.5.3 topic modeling, we text mined 38,649 tweets from April to December 2019 to identify key experiences. The results of the topic modeling indicated that South Korean consumers are proud of having the world’s first deployment of a nationwide 5G network, and welcome the promises of 5G. Additionally, the results revealed that consumers enjoyed live streaming and immersive content using technologies such as virtual reality, augmented reality, and 360° video. Data plans and speeds have resulted in these consumers being at the forefront of cellular technology deployment. Noticeable negative opinions were found on the performance and stability of the service, and included service disruptions and slower speeds than expected. Due to the slow installation progress of the 5G base stations and the non-standalone versions of the 5G network, delays in the non-standalone 5G version are inevitable the standalone 5G version may be run. This study shows that Korean consumers are receiving the chance to experience the future via new 5G technologies. As standalone 5G networks become widely deployed and more 5G capable devices and infrastructure becomes available, 5G will transform consumer lifestyles.

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KW - Network analysis

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KW - Twee

KW - Tweeter

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SN - 9783030507251

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EP - 449

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A2 - Stephanidis, Constantine

A2 - Antona, Margherita

PB - Springer

T2 - 22nd International Conference on Human-Computer Interaction, HCII 2020

Y2 - 19 July 2020 through 24 July 2020

ER -

Consumer Experiences of the World’s First 5G Network in South Korea

Abstract

Publication series

Conference

Keywords

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