Bit.ly/practice: Uncovering content publishing and sharing through URL shortening services

Daejin Choi; Jinyoung Han; Selin Chun; Efstratios Rappos; Stephan Robert; Ted Taekyoung Kwon

doi:10.1016/j.tele.2018.03.003

Bit.ly/practice: Uncovering content publishing and sharing through URL shortening services

Daejin Choi, Jinyoung Han, Selin Chun, Efstratios Rappos, Stephan Robert, Ted Taekyoung Kwon

Research output: Contribution to journal › Article › peer-review

11 Scopus citations

Abstract

It becomes the norm for people to share online content such as images, videos, and news over various channels including online social networks, news media, or online communities. One of the popular ways to publish and share online content is using a URL shortening service, which provides a short equivalent URL that is redirected to an original URL of content. This paper comprehensively analyze the practice of using short URLs from their creations to publishing to sharing, using a large scale dataset that contains 4.2 B requests for 80 M URLs created through Bit.ly, one of the most popular URL shortening services. We find that content URLs are mosunknown.

Original language	English
Pages (from-to)	1310-1323
Number of pages	14
Journal	Telematics and Informatics
Volume	35
Issue number	5
DOIs	https://doi.org/10.1016/j.tele.2018.03.003
State	Published - Aug 2018
Externally published	Yes

Keywords

Bit.ly
Content publishing and sharing
Short URL
URL shortening service

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10.1016/j.tele.2018.03.003

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title = "Bit.ly/practice: Uncovering content publishing and sharing through URL shortening services",

abstract = "It becomes the norm for people to share online content such as images, videos, and news over various channels including online social networks, news media, or online communities. One of the popular ways to publish and share online content is using a URL shortening service, which provides a short equivalent URL that is redirected to an original URL of content. This paper comprehensively analyze the practice of using short URLs from their creations to publishing to sharing, using a large scale dataset that contains 4.2 B requests for 80 M URLs created through Bit.ly, one of the most popular URL shortening services. We find that content URLs are mosunknown.",

keywords = "Bit.ly, Content publishing and sharing, Short URL, URL shortening service",

author = "Daejin Choi and Jinyoung Han and Selin Chun and Efstratios Rappos and Stephan Robert and Kwon, \{Ted Taekyoung\}",

note = "Publisher Copyright: {\textcopyright} 2018 Elsevier Ltd",

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language = "English",

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AU - Choi, Daejin

AU - Han, Jinyoung

AU - Chun, Selin

AU - Rappos, Efstratios

AU - Robert, Stephan

AU - Kwon, Ted Taekyoung

PY - 2018/8

Y1 - 2018/8

N2 - It becomes the norm for people to share online content such as images, videos, and news over various channels including online social networks, news media, or online communities. One of the popular ways to publish and share online content is using a URL shortening service, which provides a short equivalent URL that is redirected to an original URL of content. This paper comprehensively analyze the practice of using short URLs from their creations to publishing to sharing, using a large scale dataset that contains 4.2 B requests for 80 M URLs created through Bit.ly, one of the most popular URL shortening services. We find that content URLs are mosunknown.

AB - It becomes the norm for people to share online content such as images, videos, and news over various channels including online social networks, news media, or online communities. One of the popular ways to publish and share online content is using a URL shortening service, which provides a short equivalent URL that is redirected to an original URL of content. This paper comprehensively analyze the practice of using short URLs from their creations to publishing to sharing, using a large scale dataset that contains 4.2 B requests for 80 M URLs created through Bit.ly, one of the most popular URL shortening services. We find that content URLs are mosunknown.

KW - Bit.ly

KW - Content publishing and sharing

KW - Short URL

KW - URL shortening service

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JF - Telematics and Informatics

IS - 5

ER -

Bit.ly/practice: Uncovering content publishing and sharing through URL shortening services

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Keywords

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