Beyond coolness: Predicting the technology adoption of interactive wearable devices

Now, interactive wearable devices (IWDs) are widely used. Despite the popularity of IWDs, only few studies have investigated users' perceptions of IWDs. Thus, this study introduces an adoption model for IWDs, and investigates whether the coolness of IWDs, which is organized by attractiveness, utility, originality, and subcultural appeal, along with perceived usability, contributes to the adoption of IWDs. The structural results from 1138 respondents indicated that attractiveness and originality have positive effects on users' hedonic values, whereas utilitarian values are enhanced by perceived usability, utility, and attractiveness. Both potential future research areas and implications are presented.