Beyond Avatar Coolness: Exploring the Effects of Avatar Attributes on Continuance Intention to Play Massively Multiplayer Online Role-Playing Games
- Dongyan Nan
- , Seungjong Sun
- , Bernard J. Jansen
- , Jang Hyun Kim
- Sungkyunkwan University
- Hamad bin Khalifa University
- Pennsylvania State University
Research output: Contribution to journal › Article › peer-review
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