TY - GEN
T1 - Are social media useful for managing reputation online?
T2 - 17th International Conference on Social Computing and Social Media, SCSM 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015
AU - Jung Hong, Jasmine Yoo
AU - Kim, Jang Hyun
N1 - Publisher Copyright:
© Springer International Publishing Switzerland 2015.
PY - 2015
Y1 - 2015
N2 - Reputation is a growing concern to all organizations, regardless of their size or industry. Recently, social networking sites (SNS) such as Facebook have become effective and efficient channels for an organization to build relationships with various publics, which is fundamental for reputation management. Applying the dialogic communication theory and the halo effect, the present study seeks to explore whether there is a significant relationship between a company’s reputation and the level of interaction on the respective company’s Facebook page (measured by the number of page ‘likes’, number of wall comments and commented comments by both the companies and users). This study used a social network analysis tool called NodeXL to gather data on Facebook. Results from the present study provide practical implications regarding online reputation management for organizations.
AB - Reputation is a growing concern to all organizations, regardless of their size or industry. Recently, social networking sites (SNS) such as Facebook have become effective and efficient channels for an organization to build relationships with various publics, which is fundamental for reputation management. Applying the dialogic communication theory and the halo effect, the present study seeks to explore whether there is a significant relationship between a company’s reputation and the level of interaction on the respective company’s Facebook page (measured by the number of page ‘likes’, number of wall comments and commented comments by both the companies and users). This study used a social network analysis tool called NodeXL to gather data on Facebook. Results from the present study provide practical implications regarding online reputation management for organizations.
KW - Dialogic communication
KW - Facebook
KW - Halo effect
KW - Reputation management
KW - Social networking sites (SNS)
UR - https://www.scopus.com/pages/publications/84950317443
U2 - 10.1007/978-3-319-20367-6_21
DO - 10.1007/978-3-319-20367-6_21
M3 - Conference contribution
AN - SCOPUS:84950317443
SN - 9783319203669
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 207
EP - 215
BT - Social Computing and Social Media - 7th International Conference, SCSM 2015 Held as Part of HCI International 2015, Proceedings
A2 - Meiselwitz, Gabriele
PB - Springer Verlag
Y2 - 2 August 2015 through 7 August 2015
ER -