@inproceedings{36693fa756b04af188cda14cf462ee45,
title = "An interactive-content technique based approach to generating personalized advertisement for privacy protection",
abstract = "Personalized contents have been getting more attention from industry and academia due to its effective communicative role in product advertisements. However, there exist potential threats to the customer's privacy in conventional approaches where a data server containing customer profiles is employed or the customer profiles is required to be sent over the public network. To address this, this paper describes a framework that employs a script-based interactive content technique for privacy protection. We illustrate our approach by a sample scenario.",
keywords = "Interactive content, Personalized advertising, Privacy",
author = "Min, \{Wook Hee\} and Cheong, \{Yun Gyung\}",
year = "2009",
doi = "10.1007/978-3-642-02559-4\_21",
language = "English",
isbn = "3642025587",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
number = "PART 2",
pages = "185--191",
booktitle = "Human Interface and the Management of Information",
edition = "PART 2",
note = "Human Interface and the Management of Information: Information and Interaction - Symposium on Human Interface 2009, Held as Part of HCI International 2009, Proceedings ; Conference date: 19-07-2009 Through 24-07-2009",
}