An ICN-Based Data Marketplace Model Based on a Game Theoretic Approach Using Quality-Data Discovery and Profit Optimization

In the age of data and machine learning, massive amounts of data produced throughout our society can be rapidly delivered to various applications through a broad spectrum of cloud services. However, the spectrum of applications has vastly different data quality requirements and Willingness-To-Pay(WTP), creating a general and complex problem matching consumer quality requirements and budgets with providers' data quality and price. This paper proposes the Information-Centric Networking(ICN)-based data marketplace to foster quality-data trading service to address the challenge above. We embed a WTP mechanism into an ICN-based data broker service running on cloud computing; therefore, a data consumer can request its desired data with a data name and quality requirement. By specifying nominal WTPs, data consumers can acquire data of the desired quality at the range of maximum nominal WTP. At the same time, a data broker can offer data of a suitable quality based on the profit-optimized price and the proposed service quality using ground-truth accuracy trained by data. We demonstrate that the data broker's profit can be almost doubled by using the optimal data size and budget determined by considering the one-leader-multiple-followers Stackelberg game. These results show that a value-added data brokering service can profitably facilitate data trading.