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A quantitative analysis of satisfaction on Airbnb from UX perspectives: The comparison between the United States and Hong Kong

  • Sungkyunkwan University
  • Jaume I University

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Given that the concept of sharing economy is one of the widely-employed economic models in our society, users' satisfaction in sharing services is one of the important academic and industrial research topics for the success of such services. This study collects users' online reviews with ratings from Airbnb, one of the representative sharing services, and investigates effects of the following three components of user experience: Users' perceived usability, usefulness, and affection. Our work compares the user experience in Airbnb between the United States and Hong Kong. The results of the multiple linear regression analysis indicate that affection (the United States) and usefulness (Hong Kong) show the greatest effects on the rating on Airbnb. Based on the findings, the implications with limitations are discussed.

Original languageEnglish
Title of host publicationProceedings of the 2021 15th International Conference on Ubiquitous Information Management and Communication, IMCOM 2021
EditorsSukhan Lee, Hyunseung Choo, Roslan Ismail
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9780738105086
DOIs
StatePublished - 4 Jan 2021
Event15th International Conference on Ubiquitous Information Management and Communication, IMCOM 2021 - Seoul, Korea, Republic of
Duration: 4 Jan 20216 Jan 2021

Publication series

NameProceedings of the 2021 15th International Conference on Ubiquitous Information Management and Communication, IMCOM 2021

Conference

Conference15th International Conference on Ubiquitous Information Management and Communication, IMCOM 2021
Country/TerritoryKorea, Republic of
CitySeoul
Period4/01/216/01/21

Keywords

  • affection
  • Airbnb
  • cross-nation
  • rating
  • sharing service
  • usability
  • usefulness
  • user experience

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