Research output per year
Research output per year
Personal profile
Education
(Ph.D.) University of Georgia, USA
(M.A.) University of Georgia, USA
(Ph.D.) 조지아 대학교 University of Georgia, USA
(M.A.) 조지아 대학교 University of Georgia, USA
Professional Experience
Associate Professor, University of Kentucky, USA
Assistant Professor, University of Kentucky, USA
Associate Editor, Journal of Current Issues and Research in Advertising
Editorial Review Board, Journal of Advertising
Editorial Review Board, International Journal of Advertising
Editorial Review Board, The Korean Journal of Advertising
Associate Professor (Tenured), University of Kentucky, USA
Assistant Professor, University of Kentucky, USA
부편집위원장 Associate Editor, Journal of Advertising Research
부편집위원장 Associate Editor, Journal of Current Issues and Research in Advertising
편집위원 Editorial Review Board, Journal of Advertising
편집위원 Editorial Review Board, International Journal of Advertising
편집위원, 광고학 연구 (The Korean Journal of Advertising)
Awards
International Journal of Advertising's Best Reviewer Award, 2024
Runners-up for the 2018 Best Article Award, Journal of Advertising
Finalist for the 2017 Best Article Award, Journal of Advertising
Faculty Research Award, College of Communication and Information, University of Kentucky, 2017
Best Conference Paper Award, American Collegiate Retailing Association, Secaucus, NJ, 2016
Best Conference Paper Award, American Academy of Advertising, Chicago, IL, 2015
Best Conference Paper Award, American Academy of Advertising, Minneapolis, MN, 2010
Fingerprint
Dive into the research topics where Tae Hyun Baek is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Disruptive but costly: How upside-down logos backfire in consumer responses to brands
Baek, T. H., Yim, M. Y. C., Park, J. & Cho, A., Jan 2026, In: Journal of Retailing and Consumer Services. 88, 104500.Research output: Contribution to journal › Article › peer-review
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AI-Generated News Content: The Impact of AI Writer Identity and Perceived AI Human-Likeness
Lee, D. C., Jhang, J. & Baek, T. H., 2025, In: International Journal of Human-Computer Interaction. 41, 21, p. 13862-13874 13 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
AI-generated recommendations: Roles of language style, perceived AI human-likeness, and recommendation agent
Baek, T. H., Kim, H. J. & Kim, J., Apr 2025, In: International Journal of Hospitality Management. 126, 104106.Research output: Contribution to journal › Article › peer-review
12 Scopus citations -
A machine-learning approach to examining users’ responses to travel content on YouTube
Li, J. H., Kim, J. H. & Baek, T. H., 2025, (Accepted/In press) In: Current Issues in Tourism.Research output: Contribution to journal › Article › peer-review
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ChatGPT personalized and humorous recommendations
Kim, J. H., Kim, J., Baek, T. H. & Kim, C., Jan 2025, In: Annals of Tourism Research. 110, 103857.Research output: Contribution to journal › Article › peer-review
Open Access17 Scopus citations
Press/Media
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The Power of Figurative Language: Enhancing the Effectiveness of AI-Generated Travel Recommendations
15/04/25
1 Media contribution
Press/Media
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Proposal of Social Media donation message strategy in consideration of psychological traits ‘pride and gratitude’
11/04/22
1 Media contribution
Press/Media