Research output per year
Research output per year
Personal profile
Education
2019, Ph.D., Business (Marketing), Lee Kong Chian School of Business, Singapore Management University (SMU), Singapore
2013, M.S., Management (Marketing), Sungkyunkwan University (SKKU), South Korea
2010, B.S., Business Administration, Sungkyunkwan University (SKKU), South Korea
Professional Experience
2025 - Present, Assistant Professor of Marketing, SKK Business School, Sungkyunkwan University, South Korea
2023 - 2024, Visiting Professor of Marketing, SKK Business School, Sungkyunkwan University, South Korea
2019 - 2025, Assistant Professor of Marketing, Bocconi University, Italy
Fingerprint
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Research output
- 1 Article
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Does Disclosure of Advertising Spending Help Investors and Analysts?
Moon, S., Tuli, K. R. & Mukherjee, A., May 2023, In: Journal of Marketing. 87, 3, p. 359-382 24 p.Research output: Contribution to journal › Article › peer-review
Open Access12 Scopus citations