Personal profile
Education
B.A.: Seoul National University, Department of Clothing and Textiles
M.S.: Michigan State University, Department of Human Environment & Design: Merchandising Management
Ph.D: Michigan State University, Department of Human Environment & Design: Merchandising Management
학사: 서울대학교 의류학과
석사: Michigan State University, Department of Human Environment & Design: Merchandising Management
박사: Michigan State University, Department of Human Environment & Design: Merchandising Management
Professional Experience
2019-present Professor
Department of Consumer & Family Sciences
Sungkyunkwan University, Seoul Korea
2012-2019 Associate Professor
Department of Consumer & Family Sciences
Sungkyunkwan University, Seoul Korea
2007- 2011 Assistant Professor
Consumer Sciences: Fashion & Retail Studies
The Ohio State University
2002 - 2007 Assistant Professor
School of Human and Consumer Sciences: Retail Merchandising
Ohio University
Awards
Best Paper Award, “Chung, J., Oh J.S., & Jeong S.W. (2018). Determinants of U.S. Buyer Loyalty toward Gobizkorea.com: A Study Focused on Country Image, E-Service Quality, and Satisfaction, Korea Trade Research Journal, 43(5), 203-233.” at the 2019 Spring Conference of Korea Trade Research Association, Trade Tower, Seoul, Korea, April 21, 2019.
Best Poster Award, “Lee, Y.L. & Chung. J. The Influence of Consumer Cognitive Styles on Consumer Confusion” at the 2018 Fall Conference of Korean Home Economics Association at Korea National Open University, Seoul, Korea, October, 28, 2018.
Book Prize, “Sejong Doseo in 2016” for Jin, B., Chung, J., Jeong, S. and Yang, H. (2015). Brands Rule the World: Unlocking the DNA of Successful Korean SMEs in the Global Marketplaces, Yeedam Books, Seoul, South Korea.
Best Reviewer of the Year Award of 2008 Managing Service Quality Journal at the “BQUISS-11 Symposium (Quality in Services Symposium), Wolfsburg Germany, June 2009.
Best Paper Award, “Japanese Retail-Buyer Supplier Relationships: Does Performance Matter?” at the Academy of Marketing Science/American Collegiate Retailing Association Triennial Retailing Conference, Columbus, Ohio, November 2003.
2001 Highly Commended Award by Literati Club for “A Model of Behavioral Intention to Buy Domestic versus Imported Products in a Confucian Culture,” Marketing Intelligence & Planning, Vol. 18 (5), 281-291, 2000.
Nominated for Best Paper Award, “Modeling the Differential Effects of Brand and Country-of-Manufacture on Korean Consumers’ Intention to Buy Hybrid Products,” Academy of Marketing Science-American Collegiate Retailing Association Conference, Columbus, Ohio, November 2000.
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Collaborations and top research areas from the last five years
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Measuring Consumer Alienation in the Digital Market: Scale Development and Validation
Lee, Y. L. & Chung, J. E., Jan 2026, In: Psychology and Marketing. 43, 1, p. 88-107 20 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Skincare satisfaction goes green? A comparative textual analysis of vegan and conventional product reviews
Park, I. H., Suk, J., Kim, H., Kang, S. & Chung, J. E., Mar 2026, In: Journal of Retailing and Consumer Services. 90, 104690.Research output: Contribution to journal › Article › peer-review
Open Access -
Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia
Jin, B. E., Shin, D. C., Yang, H., Jeong, S. W. & Chung, J. E., 15 Mar 2024, In: International Journal of Retail and Distribution Management. 52, 3, p. 277-294 18 p.Research output: Contribution to journal › Article › peer-review
8 Link opens in a new tab Scopus citations -
Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers: an exploratory study
Nasution, R. A., Jeong, S. W., Jin, B. E., Chung, J. E., Yang, H., Nathan, R. J. & Arnita, D., 24 Nov 2023, In: Journal of Islamic Marketing. 14, 12, p. 3085-3112 28 p.Research output: Contribution to journal › Article › peer-review
12 Link opens in a new tab Scopus citations -
Consumer Responses to Fashion in the Metaverse: A Text-Mining Analysis on Online News Comments
Shin, J. Y., Suk, J. & Chung, J. E., 2023, Advances in Information and Communication - Proceedings of the 2023 Future of Information and Communication Conference, FICC 2023. Arai, K. (ed.). Springer Science and Business Media Deutschland GmbH, p. 12-24 13 p. (Lecture Notes in Networks and Systems; vol. 651 LNNS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
9 Link opens in a new tab Scopus citations