Research output per year
Research output per year
Personal profile
Education
Ph.D., Marketing (minor: Psychology), Indiana University, Bloomington, 2020
M.S., Marketing, Korea University, 2014
B.B.A., Business Administration, Korea University, 2010
Professional Experience
Associate Professor of Marketing, Sungkyunkwan University, March 2025 - present
Assistant Professor of Marketing, Sungkyunkwan University, Feb 2021 - Feb 2025
Researcher, Institute for Business Research and Education (Marketing Center), Korea University, Sep 2020 - Feb 2021
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Dive into the research topics where Hyejin Lee is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 7 Article
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Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics
Lee, H. & Lalwani, A. K., Apr 2024, In: Journal of Marketing Research. 61, 2, p. 349-367 19 p.Research output: Contribution to journal › Article › peer-review
21 Link opens in a new tab Scopus citations -
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, T. W., Lee, H., Kim, M. Y., Kim, S. A. & Duhachek, A., Jul 2023, In: Journal of the Academy of Marketing Science. 51, 4, p. 785-801 17 p.Research output: Contribution to journal › Article › peer-review
168 Link opens in a new tab Scopus citations -
Men engage in self-deceptive enhancement, whereas women engage in impression management
Lalwani, A. K., Lee, H., Shrum, L. J. & Viswanathan, M., Jul 2023, In: Psychology and Marketing. 40, 7, p. 1405-1416 12 p.Research output: Contribution to journal › Article › peer-review
6 Link opens in a new tab Scopus citations -
Adhering to initial judgment: How power distance belief increases preference consistency
Lee, H., 2022, In: Social Influence. 17, 1, p. 36-50 15 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Do You Mind if I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure
Kim, T. W., Jiang, L., Duhachek, A., Lee, H. & Garvey, A., Nov 2022, In: Journal of Service Research. 25, 4, p. 649-666 18 p.Research output: Contribution to journal › Article › peer-review
163 Link opens in a new tab Scopus citations