Personal profile
Education
Ph.D. in Consumer Science, Sungkyunkwan University
Master's in Home Economics (Consumer Science), Sungkyunkwan University
Bachelor's in Home Economics / Business Administration, Sungkyunkwan University
Professional Experience
(2023.9 - Present) Professor, Department of Consumer Science, Sungkyunkwan University
(2018.9 - 2023.8) Associate Professor, Department of Consumer Science, Sungkyunkwan University
(2017.9 - 2018.8) Assistant Professor, Department of Consumer and Family Sciences, Sungkyunkwan University
(2013.9 - 2017.8) Assistant Professor, Department of Consumer Science, Chungbuk National University
Awards
(2013.5) Korean Society of Consumer Studies (Hwang, H., & Kim, K.O. 2012. Extraction and Analysis of Consumer Needs by Applying Generative Tools. Journal of Consumer Studies, 23(2), 165-205.)
(2014.5) Korean Society of Consumer Policy and Education (Oh, M., Kim, K.O., & Hwang, H. 2013. Comparison of Korean and Chinese Consumerism Competency: Evaluation of Consumers’ Competency and the Nations’ and Corporations’ Activities. Consumer Policy and Education Review, 9(3), 61-83.)
(2018.12) '통신서비스 이용자 보호' 유공 방송통신위원회위원장 표창
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Collaborations and top research areas from the last five years
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Exploring Factors Influencing Perceived Usefulness and Adoption Intention for Financial AI Services Across User Experience Levels
Kang, E., Choi, S., Li, X. & Hwang, H., 2026, HCI International 2025 - Late Breaking Papers - 27th International Conference on Human-Computer Interaction, HCII 2025, Proceedings. Stephanidis, C., Antona, M., Ntoa, S., Margetis, G. & Salvendy, G. (eds.). Springer Science and Business Media Deutschland GmbH, p. 121-132 12 p. (Communications in Computer and Information Science; vol. 2772 CCIS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Empowering Sustainability: Examining the Psychological Benefits of Sustainable Consumption for Self-Esteem Enhancement
Yeo, H. & Hwang, H., Oct 2025, In: Sustainable Development. 33, 5, p. 7657-7676 20 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Reducing Food Waste Behavior for Sustainable Consumption: The Effect of Food Consumption Values on Food Waste
Hwang, H., Nam, S. J. & Lee, Y. L., 1 Mar 2025, In: Journal of Consumer Affairs. 59, 1, e70001.Research output: Contribution to journal › Article › peer-review
3 Scopus citations -
Comparative study of poverty dynamics and income structure: Pre and post COVID-19 impact on households with and without disabilities in South Korea
Nam, S. J., Hwang, H. & Lee, Y. L., Apr 2024, In: Disability and Health Journal. 17, 2, 101580.Research output: Contribution to journal › Article › peer-review
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Unveiling Digital Literacy Dynamics in Social Media Usage Patterns: Comparison of Digital Skill and Critical Information Behavior
Kang, E., Choi, S., Li, X. & Hwang, H., 2024, HCI International 2024 Posters - 26th International Conference on Human-Computer Interaction, HCII 2024, Proceedings. Stephanidis, C., Antona, M., Ntoa, S. & Salvendy, G. (eds.). Springer Science and Business Media Deutschland GmbH, p. 67-77 11 p. (Communications in Computer and Information Science; vol. 2119 CCIS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review