Research output per year
Research output per year
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Dive into the research topics where Department of Media & Communication is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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Disruptive but costly: How upside-down logos backfire in consumer responses to brands
Baek, T. H., Yim, M. Y. C., Park, J. & Cho, A., Jan 2026, In: Journal of Retailing and Consumer Services. 88, 104500.Research output: Contribution to journal › Article › peer-review
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AI-Generated News Content: The Impact of AI Writer Identity and Perceived AI Human-Likeness
Lee, D. C., Jhang, J. & Baek, T. H., 2025, In: International Journal of Human-Computer Interaction. 41, 21, p. 13862-13874 13 p.Research output: Contribution to journal › Article › peer-review
6 Scopus citations -
AI-generated recommendations: Roles of language style, perceived AI human-likeness, and recommendation agent
Baek, T. H., Kim, H. J. & Kim, J., Apr 2025, In: International Journal of Hospitality Management. 126, 104106.Research output: Contribution to journal › Article › peer-review
12 Scopus citations
Press/Media
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The Power of Figurative Language: Enhancing the Effectiveness of AI-Generated Travel Recommendations
15/04/25
1 Media contribution
Press/Media
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Essential Competency in the AI Era: Development and Validation of the ChatGPT Literacy Scale
25/02/25
1 Media contribution
Press/Media