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Dive into the research topics where Department of Media & Communication is active. These topic labels come from the works of this organization's members. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Profiles
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A Bibliometric Analysis of Biometric Methods in Advertising Research
Baek, T. H., Park, J., Li, J. H. & Yim, M. Y. C., 2026, (Accepted/In press) In: Journal of Current Issues and Research in Advertising.Research output: Contribution to journal › Article › peer-review
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A nationwide study on generative AI knowledge, motivation, and emotional responses in predicting students’ perceived need for AI education
Lee, S., Lee, C. H. & Park, G., Feb 2026, In: Telematics and Informatics. 105, 102372.Research output: Contribution to journal › Article › peer-review
Open Access -
Disruptive but costly: How upside-down logos backfire in consumer responses to brands
Baek, T. H., Yim, M. Y. C., Park, J. & Cho, A., Jan 2026, In: Journal of Retailing and Consumer Services. 88, 104500.Research output: Contribution to journal › Article › peer-review
1 Link opens in a new tab Scopus citations
Press/Media
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The Rise of Meme Advertising: Why Are Luxury Brands More Shareable?
5/06/26
1 Media contribution
Press/Media
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The Power of Figurative Language: Enhancing the Effectiveness of AI-Generated Travel Recommendations
15/04/25
1 Media contribution
Press/Media